Battlefield 3

Electronic Arts

Subtlety was on nobody’s agenda at EA when they decided to roll out a company of 15-ton tanks onto the streets of London, in lieu with the release of their military shooter Battlefield 3. Draped in huge banners for the game, the heavy metal chariots of carnage offered to ‘tanksi’ pedestrians to their desired locations – and earned a lot of social media attention on the way.     

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