Inspiring game marketers to level up their marketing campaigns
Game Marketing Campaigns is a community of games industry enthusiasts made up of creatives, marketers, developers and publishers. The goal? To collect and review creative game marketing efforts from all over the world.
Here we celebrate the most inspiring and successful strategies, providing our community with inspiration and ideas for their next campaign.Submit a campaign Seen something great?
CD Projekt Red employs episodic content previews to generate release hype over a sustained period of time.
No Man's Sky
Arguably one of the most high-profile game launches from a small team of the decade, No Man’s Sky is an exploration survival game set in a procedurally generated science-fiction universe.
Fall Guys: Ultimate Knockout
Mediatonic's masterclass in community building for the Fall Guys release and beyond.
Sometimes the best publicity is... no publicity? Respawn Entertainment seems to think so.
Raid: Shadow Legends
Plarium gives content creators creative license with their sponsored ads, leading to a very aggressive yet comically self-aware marketing push.
Resident Evil 5
Resident Evil has always been synonymous with gore and violence, so Capcom put together a treasure hunt with a difference: A hunt for dismembered body parts on the streets of London.
One of the most successful games of the 2000’s, Halo 2 had an expansive, thorough marketing campaign supported by robust budgets and with hundreds of potential touchpoints.
Saints Row IV
The Saints Row franchise has always been synonymous with tongue-in-cheek, larger-than-life characters. When it came to advertising Saints Row IV, Deep Silver took aim at the world of collectible editions of videogames.