Welcome to Game Marketing Campaigns, a collection of some of the best marketing campaigns for games.
Here, we celebrate the most engaging extended experiences –including alternate reality games (ARGs), clever viral marketing, companion apps and websites.Extended Experiences Find out more Know a great campaign? Let us know
Resident Evil 5
Resident Evil has always been synonymous with gore and violence, so Capcom put together a treasure hunt with a difference: A hunt for dismembered body parts on the streets of London.
One of the most successful games of the 2000’s, Halo 2 had an expansive, thorough marketing campaign supported by robust budgets and with hundreds of potential touchpoints.
Saints Row IV
The Saints Row franchise has always been synonymous with tongue-in-cheek, larger-than-life characters. When it came to advertising Saints Row IV, Deep Silver took aim at the world of collectible editions of videogames.
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