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Inspiring game marketers to level up their marketing campaigns

Game Marketing Campaigns is a community of games industry enthusiasts made up of creatives, marketers, developers and publishers. The goal? To collect and review creative game marketing efforts from all over the world.

Here we celebrate the most inspiring and successful strategies, providing our community with inspiration and ideas for their next campaign.

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Spotlight

Saints Row (2022)

Deep Silver, Etch Play

The writing's on the wall.

Featured Campaigns

Forza Horizon 5

Xbox Australia & New Zealand, Microsoft

The sky is the limit.

Far Cry 6

Ubisoft, Funworks

"Surely you can do better than this?"

West of Dead

Raw Fury, Upstream Arcade, Grey, Twitch, Pringles

The Night of the Living Dead Streamer

Among Us

Innersloth

How memes and a community-first approach can lead to a meteoric success.

Cyberpunk 2077

CD Projekt Red

CD Projekt Red employs episodic content previews to generate release hype over a sustained period of time.

No Man's Sky

Hello Games, Alice & Smith

Arguably one of the most high-profile game launches from a small team of the decade, No Man’s Sky is an exploration survival game set in a procedurally generated science-fiction universe.

Devolver Digital

A successfully sarcastic take on press conferences.

Saints Row IV

Deep Silver

Deep Silver takes aim at the world of collectible editions of videogames.

Verdun

M2H, Game Drive

A Christmas Miracle

The Outer Worlds 2

Obsidian Entertainment

How Obsidian used satire to make their reveal trailer stand out.

Forza Motorsport 7

Turn 10 Studios

Forza and Porsche team up for an esports event

VALORANT

Riot Games

Twitch Drops was used to generate interest for the game during the closed beta release.

Fall Guys: Ultimate Knockout

Mediatonic

Mediatonic's masterclass in community building for the Fall Guys release and beyond.

Overwatch League

Blizzard Entertainment

Blizzard taps into mainstream sports culture to market Overwatch.

Genshin Impact

MiHoYo

Utilizing key beats for hype building and share worthy content.

League of Legends

Riot Games, Louis Vuitton

Iconic fashion meets massive MOBA.

Call of Duty Black Ops: Cold War

Treyarch Studios

An ARG driven by YouTubers.

Fortnite

Epic Games

Black holes and huge interactive concerts.

Watch Dogs: Legion

Ubisoft

Classroom 101 is in session.

Apex Legends

Respawn Entertainment

Sometimes the best publicity is... no publicity? Respawn Entertainment seems to think so.

Death Stranding

Kojima Productions

Featuring Norman Reedus. Yeah, the guy from The Walking Dead.

Battlefield 3

Electronic Arts

Tanks on the streets of London.

Mass Effect 3

Electronic Arts

Space. The final frontier. And also contains copies of Mass Effect 3.

DOTA 2

Valve, Red Bull

Red Bull taps into the power of storytelling through Esports.

Pokémon GO

Niantic

Gotta catch 'em all. This calls for a Global Challenge.

Raid: Shadow Legends

Plarium

Plarium gives content creators creative license with their sponsored ads, leading to a very aggressive yet comically self-aware marketing push.

The Division

Ubisoft, BTEC Paris

D&AD award winning work from BTEC Paris for The Division.

Resident Evil 6

Capcom, Brothers and Sisters London

Cries for help and last goodbyes.

Resident Evil 5

Capcom, Monument PR

Resident Evil has always been synonymous with gore and violence, so Capcom put together a treasure hunt with a difference: A hunt for dismembered body parts on the streets of London.

Halo 2

Bungie, Microsoft, 42 Entertainment

One of the most successful games of the 2000’s, Halo 2 had an expansive, thorough marketing campaign supported by robust budgets and with hundreds of potential touchpoints.