Raid: Shadow Legends

Israeli mobile game developer Plarium have tapped into the power of influencer marketing with a clever Youtube strategy for Raid: Shadow Legends. While most gamers are begrudgingly familiar with Youtube content creators monotonously feigning interest in their Sponsors’ games, Raids ads buck this trend. Plarium have given content creators freedom with how they present their Raids sponsorships, leading to some very creative and funny results from the likes of MMORPG content creators such as ‘Framed’.

Often these involve short tongue-in-cheek skits filmed in-game, and they are absolutely dripping in irony  -  turning what many dismiss as a soulless corporate shill into an engaging and palatable piece of content.