Pokémon GO launched their Global Catch Challenge campaign with a series of YouTuber collaborations, flying popular Pokémon GO content creators out to Japan to create videos promoting their Global Challenge gameplay event. Niantic partnered with established and relevant content creators such as iHasCupquake (6.8m subscribers), ensuring their promotion would reach a large, targeted audience. As video game marketing evolves, the power of the influencer becomes ever more apparent.
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